The Tutoring School That Turned Missed Inquiries Into 8 More Trial Students a Month
A 3-person cram school. Buried in parent inquiries during lessons. After deploying an AI agent, trial class sign-ups jumped by 8 per month.
Instant replies to evening inquiries eliminated missed opportunities
Inquiries that can be resolved via chat no longer come in by phone
AI handles the basics first, so in-person consultations get to the point faster
The Challenge
Running a tutoring school for elementary and junior high students with just three staff in Nagoya, it was impossible to check messages during lessons. Responses to "I want to enroll" and "Can we book a trial class?" were often delayed until the next day — by which time families had already enrolled elsewhere. On top of that, explaining monthly fees, courses, and the curriculum individually to every new inquiry was exhausting.
The Solution
Using the education template, the team set up their course list, monthly fees, trial class booking process, and eligible grade levels in the system prompt, then put Telegram and web chat links on their website and flyers. The AI prioritizes directing interested families to book a free trial class, automatically answering: "Trial classes are free — what day and time works for you?"
“The guilt of seeing inquiries come in while I was teaching is gone. Evening inquiries now get an immediate trial class invitation — it's clear that fewer families are choosing other schools.”
Template used in this case study
学習塾・進学塾 · 英会話・語学スクール